Building a website
There are three things you need if you want a website:
- Register a domain name
- Buy or rent space somewhere on a web server. This can cost less than $100 a year for a basic site.
- Fill that site with content
Modern content management systems such as WordPress make it much easier than ever before to create a site that the end-user can edit with a browser. Given the importance of smartphones and tablets today, the site should also be responsive, so your content looks good no matter what the device.
Don’t know how to get started? Contact Bruce Kratofil to see what is needed.
Driving Traffic to the site
Once you have a site, you have to attract visitors. If you have constructed your site using sound SEO (Search Engine Optimization) principles, you will get noticed by Google and other search engines. You can also use your social media accounts to attract visitors and alert you followers to new content. And you need to keep you site refreshed with new content to keep your visitors coming back.
When you build a website, you should use a free Google Analytics account to track activity so you know how well the site is working, and how effective your SEO is.
Some of the past accomplishments in website creation include:
- As the former webmaster for nabe.com, the website of the National Association for Business Economics, he helped grow it from a ten page website to one that had hundreds of pages of content, including an online journal, newsletter, and conference proceedings.
- Edited a podcast series for the National Economists Club for over 200 episodes.
- Created websites for many other economic and financial organizations, and small businesses.
- Helped a troupe of Las Vegas acrobats publicize their web content.